新的第一雷竞技微博洞察力研究发现男女在美国的包容性和多样性因素上对齐，而美国男女则被分开
两个地区的女性比男性更多，预计进攻发布后的责任和行动
匹兹堡，2019年10月8日- 作为多样性和包容性问题，全球零售业提高了重视，这是一个新的研究雷竞技微博First Insight，Inc。, the world’s leading technology company transforming how retailers and brands make product investment, pricing and marketing decisions, found that while men and women are largely aligned in the U.S., women in the U.K. rank these factors as less important than U.S. shoppers and even their U.K. male counterparts.
在美国，大约有一半的男女调查的男性和妇女认为，在领导地位拥有妇女和少数群体，并觉得它会使零售商和品牌雇用首席多样性官员。就在美国男女的一半仅下降（48％与45％）排名的文化包容性重要性，而44％的家庭人则回应了代表不同观点的影响因素是重要的。
Conversely, First Insight results show that only 39 percent of women in the U.K. stated that having women and minorities in leadership positions was important compared to 43 percent of men, and only 36 percent of women feel that cultural inclusivity is important compared to 44 percent of men. Having influencers with a diverse point of view was even less important to U.K. women (35 percent) compared to 44 percent of men, and while more than half of male respondents (55 percent) felt that retailers would benefit from hiring a Chief Diversity Officer, only 48 percent of women in the U.K felt the same way.
“多样性和包容性在世界各地的零售业的重要性中越来越重要，而且超越超越简单地提供延长的规模，以与他们所服务的文化一起发展，他们雇用的决策者以及将其产品带到市场的流程，”格雷格说第一洞洞首席执行官的Petr雷竞技微博o。“对于无数的零售商和品牌继续通过销售进攻设计来进行显着的缺陷，这将是令人难以置信的重要意义，品牌倾听他们的客户，在开发过程的早期阶段测试产品，并在每个人的人才中带来更多样化的基础雷竞技app最新下载确保产品的级别将与客户共鸣。“雷竞技app最新下载
在意大利玛吉尔湖的PI服装期间，这些结果宣布。下载报告并随附信息图表，查看研究中的所有主要发现这里。
该研究的其他重要发现包括：
通过延长两个地区女性的最重要的多样性和包容性因子来抑制尺寸
备注，美国和妇女在美国和u.k.地区通过扩展最重要的多样性因素来审议了包容性，其中67％的妇女在美国和63％的妇女中。美国男性的五十四分之一，56％的美国男性感受到同样的感觉。
美国和U.K中的妇女预计出现了攻击性产品后比男性更大的问责制
在过去几个月的品牌中，随着品牌的几个高调的错误，该调查还探讨了在这两个地区的购物者上展示了潜入攻击性产品的影响，并发现更多的女性期望这些公司如何回应的责任和行动。
- 女性in both the U.S. (55 percent) and the U.K. (58 percent) noted that following the release of an offensive product, they would stop shopping at that retailer or brand temporarily, compared to men in the U.S. (42 percent) and the U.K. (47 percent).
- 八十三名妇女和美国77％的男性认为即时道歉是重要的。在U.K.86％的女性和74％的男性觉得很重要。
- The majority of respondents in the U.S. (71 percent of women and 64 percent of men) and U.K. (76 percent or women and 63 percent of men) also felt that retailers and brands needed to establish a track record with no offensive items for six or more months before they would purchase from them again.
该调查还比较美国和U.K之间的其他商店和在线消费者购物行为趋势。
U.K.和美国购物者都是移动购物和检查在其他地方之前的亚马逊
Forty-two percent of U.S. respondents are shopping on mobile devices more than six times a month, versus 48 percent of those in the U.K. Both U.S. (61 percent) and U.K. (58 percent) of shoppers check products and prices at Amazon before looking or buying elsewhere else.
在物理零售中，美国购物最常在大众店铺，英国购物最常见于折扣零售商
Thirty-nine percent of U.S. respondents are shopping at mass department stores four times a month or more, compared to 41 percent of respondents in the U.K. However,Fifty-six percent of U.K. respondents are visiting discount retailers four or more times a month, compared to only 34 percent of U.S. respondents.
方法
First Insight’s findings are based on the results of a U.S. consumer study of a targeted sample of more than 1,000 respondents fielded in September 2019, and a similar study of more than 500 respondents in the U.K. fielded simultaneously in September 2019. The study was completed through proprietary sample sources among panels who participate in online surveys.
关于Firs雷竞技微博t Insight，Inc。
雷竞技微博第一洞察力是世界领先的以客户为中心的商品，赋予零售商和品牌，将客户的声音融入了新产品的设计，定价，规划和销售。通过使用在线消费者参与，第一个洞察解决方案会收集实时消费者数据，并应用预测的分析模型来创建可操作的见解雷竞技微博，这导致可测量的值。零售商，制造商和品牌使用第一个洞察解决方案来设计，选择，价格，计划和市场最有利可图的新产雷竞技微博品，用于降低销售额，提高销售，利润率和库存营业额。雷竞技app最新下载客户包括一些世界领先的垂直综合品牌，体育用品公司，百货商店，大规模商人零售商和批发商。如需了解更多信息，请访问m.cristaleriajr.com.。
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