男性购物者更有可能查看亚马逊的价格

2019年1月14日彭博社的Jordyn Holman

抛开成见:女性购物者并不是唯一想买便宜货的人。

Male customers in the U.S. are now more likely than women to check prices on Amazon.com before deciding if they’re going to make a purchase, according to a new study from First Insight Inc. More than two thirds of male respondents said they do price comparisons on the online retailer before pulling out their wallets, up 15 percentage points from the prior year’s survey.

Bloomberg-Fi-Amazon

阅读完整的文章 在Bloomberg.com上

零售分析预测分析亚马逊消费产品男士服装消费者学习报告电子商务/目录移动购物消费者行为零售趋势男性购物模式通讯

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