信用:ryanjlane的盖蒂图像
虽然曾经限于小型本地寄售和二手商店,但时尚和服装推荐今天包括一系列数字母公司,提供转售,租赁,升级和/或订阅模型。这些商业模式中的每一个都可以扩展服装的使用寿命,并增加物品的平均次数,帮助减少废物和最终填埋场的衣服量,同时为零售商和品牌产生新的或额外收入。
转售市场特色,依靠GlobalData的研究,估计的2019年,二手服装市场将增长到2023年的510亿美元。推荐市场已经包括每个部门和类别的球员。在奢侈部分中,主要推荐名称包括realleal,refag,tradesy,租用跑道。美国鹰,安泰勒和城市出口是现有的传统专业零售商,现在为客户提供时尚租赁。雷竞技app最新下载甚至媒体和J.C.Penney等遗产百货商店甚至是媒体和J.C.佩尼提供了通过与Thredup的各自伙伴关系在商店中转售的物品。
However, retailers offering recommerce options — whether they’re the owner of a small secondhand shop, a luxury rental marketplace, or a traditional department store — need retail analytics on what apparel and accessory items consumers are most willing to buy secondhand or rent, as well as what they’re willing to pay for them. To accurately gauge what shoppers will pay to rent a particular designer’s dresses or buy a pair of previously owned jeans from a luxury brand, retailers need to gather consumer input, apply retail analytics software to the data, and test various pricing strategies.